Tamil Nadu Travel Mart Society was officially registered on May 30, 2017 in Chennai. The society was inaugurated in Madurai on June 4, 2017 at Regency Madurai by GRT Hotels, Madurai, by Mr. Shreevats Sanjay, Dy. Director General / Regional Director (south), Ministry of Tourism, Government of India. The inaugural Function was presided by the TTM Founder President, Mr. T. Nataraajan, CEO, GRT Hotels.

There are many national and state associations for hotels, tour operators and travel agents to focus on the noble cause of protecting the business interest of their members. For the first time in the history of Tamil Nadu, a society has been formed with all the stake holders of Travel and Tourism Industry including hotels, tour operators, travel agents, fleet operators, Airlines, Museums, Arts and Craft Centers etc., from Chennai to Kanyakumari.

The TTM Society's primary aim is to promote Tamil Nadu as a preferred Tourist destination in India and abroad. To achieve this, the Society will market and showcase Tamil Nadu globally with the help of Tamil Nadu Government and Ministry of Tourism, Government of India. With these efforts, tourist arrivals is expected to go up as the TTM Society feels that only an abundant tourist flow into Tamil Nadu will solve all problems of the different segments of the tourism industry. This will also help directly and indirectly in enhancing job opportunities, improving infrastructure and connectivity. Ultimately, it will help in the overall socio-economic growth of the State.